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Becoming a Realtor | Licensing | FAQ | Request a Career Kit | Career Development |
Coldwell Banker Advantage

Associate with Excellence

Real Estate is an exciting career where you control how fast and how far you want to go! We know, we've been in the industry since 190 6 and as the #1 Rated Real Estate Franchise Company by Franchise Magazine, we know real estate and what it takes to succeed.

First, you need a company committed to getting you started, to educate, support and motivate you. You need an organization with proven tools that top producers helped developed, design and use to give you the confidence to succeed from day one. We know, we've been there.

At Coldwell Banker, we have over 126,000 Sales Professionals in 3900 offices in 46 countries worldwide. This International presence gives YOU an advantage over the competition. Coldwell Banker has the power to create dynamic national television advertising, an award-winning technology platform, more proven tools including some that are exclusive to the industry. AND, they're all included when you join Coldwell Banker. You'll appreciate seeing no hidden fees to diminish your profitability, we know that's important too. We'll show you how to maximize your earning potential.

So, what are you waiting for! If you're new to real estate or considering a move, let us help. Our reputation is renowned for training and support. Take a tour of the site, ask us questions and we'll give you the answers.

Not sure if you got what it takes? Relax, we can arrange for you to be profiled to see if you have the aptitude to succeed in a career in real estate. The profile is completed online, at home or in our office. If you're serious about your career, we want to talk to you. The test is free and there is no obligation. It is all part of our company's philosophy called Ultimate Service.

Steps to Becoming a Realtor

A career in real estate is not for everyone, but if you have what it takes it can reward you like few other careers can. This is a career made for high-energy types who have a way with people, know their way around a computer, and like the way their salary depends on their performance, not the company's staffing budget.

Great sales representatives are excellent communicators who understand and listen to their client's needs to help them with their single most important investment - buying or selling their home. Successful Realtors know how to handle objections and that a positive attitude is always the key to success. It is not a nine-to-five job. Being a Realtor means setting your own schedule and being your own boss, but success also requires professionalism, diligence and an ability work with others. It is true that success must be earned. But, nobody said it had to be done slowly. Welcome to real estate where there are no barriers to limit your success.

Coldwell Banker invests in your success .

At Coldwell Banker we will get you started on your path to success before you've even completed the licensing requirements to get you fast-tracked in your new career. We will teach you how to build a successful business right from the start. Our education, rookie camps and mentoring programs will give you the inside edge you need to launch a successful career in real estate. We invest in your success. If you are seriously considering a career change, but still aren't sure, why not participate in our simulation real estate test. There is no cost or obligation to take the test and the results will show if you have what it takes! This is your opportunity to become part of the most successful real estate organization in the world. We are willing to invest in your future by:

• assisting you through the licensing programs
• providing testing services to assess your aptitude for real estate sales
• providing corporate and office orientation during your licensing process
• providing an extensive activities-based training program based on the day-to-day activities of a professional Coldwell Banker realtor
• providing a Welcome Kit including announcement cards, website, contact manager and more!

Licensing Requirements:

The time and expense involved in becoming a Realtor varies from province to province, but the basic process is the same:

• Complete the required courses offered by the provincial real estate association or council;
• Write an exam(s) based on the courses' content (fee);
• Submit an application to the provincial licensing body along with successful exam results (fee);
• Applicants must be sponsored by a licensed real estate Broker. This is essentially an offer of employment;
• Some provinces also have mandatory continuing education criteria that must be met on an ongoing basis in order to maintain your license.

The real estate marketplace is constantly changing and we need to keep our skills up-to-date in order to succeed. That's why the Real Estate Council of Ontario (RECO) implemented mandatory continuing education (MCE). By ensuring that we maintain and enhance our skills, we will continue to build consumer confidence and trust in our profession.

All members are required to complete a minimum of 24 credit hours every two years including the mandatory "RECO Real Estate Update" (six credit hours), specialty designation courses (three to six credit hours) and self-selected courses/seminars (the balance of the 24 hours).

OREA Continuing Education courses are offered by individual real estate boards throughout Ontario, in conjunction with OREA. Click on  Member Boards to obtain a complete listing of boards in your region.

Frequently Asked Questions

In our seminars, we have heard a number of recurring questions from people considering a career in real estate. Below are some of the more popular questions. If you have any other questions, please feel free to drop us a line via email.

How long does it take to get your license ?
In Ontario, there are 3 courses that you must complete prior to being licensed. The first two courses can be taken online or in a classroom setting and the final course requires classroom participation. Generally, it will take 5 months to complete the courses, but it can be done in 3 months.

How much will it cost?
You will have your licensing fees, board fees, errors and omission fees and then your costs for promoting yourself. For a detailed breakdown, please contact us and we will be happy to discuss this with you in detail.

At Coldwell Banker, we know that getting started is the hardest part of the business and so we have developed a Welcome Package for new sales representatives or for existing Realtors joining our firm. It includes announcement cards, website, contact manager, education and more. Call to learn more about how Coldwell Banker is committed to helping your succeed.

Can you still be working while you are studying for your license?
Absolutely! In fact, we encourage prospects to take the course while they work. This minimizes the time between completing your education and making your first deal. Classes can be completed online or in the evenings to give you the flexibility you need.

How hard are the exams?
If you study and complete the exercises, you should pass the exams. If you are worried about the exams, or want additional help to prepare, we are happy to assist. Just email us and we'll get you help in your local market.

How soon before I will begin to earn an income?
This is a tough question! We've seen newly licensed realtors arrive their first day with a listing and others have taken time to actively prospect before landing their first deal. Generally, it will take 60 days, after your signed Agreement offer, to be paid. If you need an advance, Coldwell Banker has a program to help you in this situation.

How much can I earn in my first year?
The sky is the limit. Our 2002 Rookies of the Year came from Amherst, Nova Scotia and Red Deer, Alberta. Barry Helm had just retired from the RCMP and did over 40 deals in his first year. Lyle Nielsen had switched careers and earned over $100 000 GCI in his first year. The previous year, our winner was Otto Calta from Toronto. In his second year, he was recognized as one of the Top 10 in the Company for Buyer Controlled Sales.

What would my commission rate be with your firm?
Our commission structures vary across the country. We believe in the importance of training and support and through these resources you will become successful. If you choose a company only for the commission rate, you may discover that they lack the commitment to help you succeed. We have over 100 courses available online for you to continue to develop your skills, extensive training programs in sales and technology and most importantly, proven tools that will show you are a professional from your first day in real estate.

Do I need to anything else, once I'm licensed?
You will need to be affiliated with a Broker before you can begin your practice. During your licensing program, you will be encourage to interview a number of Brokers in your community to determine which firm is the best fit for you. Remember to ask for what services and support they offer and what coaching they will give you to succeed. Sometimes, the nice guy that is just around the corner may not be the best Broker to ensure your success.

Request a Career Kit

Individuals seriously considering working with Coldwell Banker will be sent a career kit that outlines the following:

• An introduction to Coldwell Banker Canada
• Coldwell Banker Systems and Tools
• Career Development Through Education
• Name Recognition and Marketing
• Awards and Recognition Programs
• Coldwell Banker Technology
• Coldwell banker Concierge TM
• Career Checklist
• The Cendant Advantage
• Getting Started

To request a career kit,  contact us and indicate your interest in a career with Coldwell Banker RMR Real Estate.

Career Development

Coldwell Banker fosters continuous skills improvement and customer service excellence through a number of education programs.

Sales Representatives continue to succeed through personal development programs along with the industry-specific educational programs.

Coldwell Banker's education programs are industry-leading programs focusing on career development. Choose from programs that will get you off to the right start, courses on utilizing technology in your business, leading edge online education, motivation and more.

CBU.com

Coldwell Banker is committed to the ongoing development of sales representatives. The goal of Coldwell Banker UniversityTM is to provide Coldwell Banker sales representatives with the opportunity to gain the knowledge and skills need to become the "RealtorR of choice" within their marketplace.

Access to training and education opportunities through Coldwell Banker University is designed to enhance personal productivity and profitability by offering high-quality Coldwell Banker specific education programs that develop the knowledge and skills vital to the success of Coldwell Banker sales representatives.

Coldwell Banker University delivers a wealth of classes in diverse settings, such as:

• Traditional classroom environment
• At National Events
• By teleclass and CD-ROM
• Through Coldwell Banker University webconnect, a state-of-the-art online virtual classroom
• Hands-on technology workshops

Training and Support

Coldwell Banker is committed to your success and offers many courses in person, online and by correspondence. Descriptions of some of these courses are below:

Technology Workshops
Experience the power of Internet Marketing and discover a new way to the consumer. More than 60% of consumers use the Internet as part of their process for finding a home. And, more potential sellers are using the Internet to select a Realtor to sell their home.

At Coldwell Banker, you have the tools and solutions to be the best in this field. Our award-winning website at www.coldwellbanker.ca gives you the flexibility to add lots of content to each listing, up to 12 photos and unlimited virtual tours.

Consumers want to know know more about the homes and you have the ability to deliver at your fingertips. Stay in touch with your clients - past and future, easily and at no extra cost! Sound too good to be true? Virtual Assistant is your powerful online contact manager that with a few clicks of a button, will keep you in touch year round... automatically.

Our research shows that this is the toughest part of the job and many Realtors wish they had an easier way. Learn about this exclusive program and put it to work for you!

At Coldwell Banker, each Sales Representative has website. You can link to it or create you own profile online. It's easy! Take our hands-on workshop and have your profile live before the end of the workshop listed below.

Discover Coldwellbanker
This course explains how Ultimate Service can increase your business and how over 50% of our top-producing agents use the program daily. See all of Coldwell Banker's technology including tips for yiour listings and personal web sites.

Learn how the Virtual Assistant can help you stay in touch with your clients, and how to make it work for you. Hear about Lead Generation programs, marketing and personal promotion tools available too.

Coldwell Banker Previews
This is a full-day course designed to provide valuable training and information about listing and selling luxury residential properties. The course provides insight on the affluent buyer and seller, and Information about the tools available for achieving success in the upper-tier market niche.

You'll receive guidance on local market activities designed to support Previews Property marketing, guidance on how to make an effective listing presentation built around the Preview Program, and guidance on how to negotiate favorable listing terms on upper tier properties.

In addition, this course will give you insight as to sales associate competencies contributing to success in upper tier listings or sales.Attendance at this session is one of the requirements for earning the Previews International Property Specialist designation.

ABR
The Accredited Buyer Representative (ABRR) designation is the benchmark Of excellence in buyer representation. This coveted designation is awarded,by the Real Estate Buyer's Agent Council (REBAC) of the National Association of REAL-TORSR, to real estate practitioners who meet the specified educational and practical experience criteria. The ABRR program is conducted over two full days and consists of the following topics:

• MODULE 1 Theory and principles of buyer representation
• MODULE 2 Marketing and promotion of buyer representation
• MODULE 3 Terminology
• MODULE 4 Positioning as it relates to buyer representation

Key Concepts will include the following:

• Service delivery
• Recognizing conflicts
• Buyer representation as niche marketing
• Strategy and negotiation
• Getting the contract signed
• Growing your business

Relocation Specialist
Everything you need to know about providing service to clients being relocated to another market or being relocated into your market. Understand what is expected and how to ensure that the client receives Ultimate Service throughout the process. See how to ensure that all of the family members are included and not just the employee.

Heritage. Leadership. Success and More .

There has never been a more dynamic or exciting time for Coldwell Banker in Canada. Our goal is to become the most respected real estate organization in the country is being quickly and successfully realized in small ways, every day, every time a Coldwell Banker professional providers service to a customer.

We are a company with a long and rich history, a history of unparalleled success and leadership in the real estate industry. Two entrepreneurs, Colbert Coldwell and Benjamin Banker founded our company ninety years ago in the midst of the tremendous adversity. From the ruins of the great earthquake of 1906 in San Francisco, Coldwell Banker has grown into the most prestigious and financially successful real estate company in North America. It is ranked as the number one real estate educator in the industry; Coldwell Banker is a bold, aggressive and innovative organization with 105,000 sales representatives in 3,600 offices worldwide.

Even more importantly Coldwell Banker has developed an uncompromising image of class and leadership, a legacy of absolute trust and integrity. Coldwell Banker is in fact a direct reflection of the professionalism of every one of its highly qualified, highly motivated sales representatives. We are big, strong, and powerful; we are also very innovative in our approach to this most important work that we do for so many families all over Canada and the world.

Seventy-six years after our inspired beginning, Coldwell Banker entered the Canadian market with the same commitment and determination to succeed that were the hallmarks of our company's beginning. Ten years later, having established itself as one of the country's premier real estate franchise systems, Coldwell Banker and Canada Trust, two of the most prestigious names in the industry, came together to create Coldwell Banker Canada. The result was the emergence of one of the most professional and competitive real estate franchises anywhere. A true industry leader, with over 40 years of extremely successful Canadian real estate experience, and a formidable national presence.

In 1999 Coldwell Banker Canada senior management joined with a Canadian financial partner to acquire the company. Today, Coldwell banker Canada is 100% Canadian owned, is a leading force in Canadian real estate and has one of the country's largest franchise networks.

Coldwell Banker Canada delivers its exclusives proprietary system through its award winning web site and a dynamic management group.

Coldwell Banker Canada is a company operated by brokers, for brokers, and their sale representatives. Our Coldwell Banker national network represents nearly 3,000 sales representatives, selling real estate out of over 200 independently owned and operated franchise offices across the country, except in Quebec, where it has established an excellent referral relationship with La Capitale, one of the province's leading real estate companies. Coldwell Banker has one of the most extensive and successful international real estate networks in the world. We see real estate brokerage as a global business, transacted locally.

The Coldwell Banker international network generates more than 100,000 referrals each year. Give more, get more: is a major facet of the Coldwell Banker philosophy.

We've come a long way since 1906, but we've never lost sight of our heritage and commitment to doing more.

Want more information? Call us at 1-888-472-2767 or e-mail us at rroberto@coldwellbanker.com .

Coldwell Banker Canada. In the business of doing more for you.