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Coldwell Banker Knows Luxury

It doesn’t come as a surprise that Coldwell Banker affiliated agents sell more $1 million-plus homes than any other brand.

With real estate’s most robust global network of 92,000 who wear blue proudly in approximately 3,000 offices in 44 countries and territories, it doesn’t come as a surprise that Coldwell Banker affiliated agents sell more $1 million-plus homes than any other brand. Last year alone, our agents sold more than 30,000 $1 million-plus homes.

When it comes to luxury, Coldwell Banker stands out from the crowd with 3 critical components: our passion for agent education, our enormous global network, and our sophisticated suite of marketing materials.

1.) Education

Our luxury agents are so successful because we invest in our talent. The Coldwell Banker Global Luxury certification course is created and delivered by our top luxury agents who share best practices for working with the world’s most affluent clientele.

The courses are held all over the world multiple times a year in partnership with The Institute for Luxury Home Marketing.

Takeaways from the course include:

a) Designation in Luxury Property Specialist and Certified Luxury Home Marketing Specialist so their customers know that they are working with the best

b) Networking and referral opportunities with other successful luxury agents

c) Access to exclusive Coldwell Banker Global Luxury Marketing assets

2.)  Global Network

Whether you are in Mexico or in England, you can reach out to a fellow Gen Blue agent to help you. Coldwell Banker Global Luxury agents can tap into the vast global network to find upscale buyers and sellers.

We have also partnered with List Hub Global, the best in international syndication, to further our reach globally. Many listings will reach an international audience of more than 70 million buyers and investors in over 60 countries and territories through over 100 different real estate portals.

Ever hear of the Wall Street Journal or the New York Times? Coldwell Banker Global Luxury listings are syndicated to websites of these prominent publications to increase awareness. Our luxury property specialists can sit back and relax knowing that these listings will be taken care of by Coldwell Banker.

3.) Marketing Materials

Coldwell Banker Global Luxury marketing materials can take any home to the next level. Between the visually stunning, totally customizable listing presentation, capabilities brochure, and industry-lauded thought leader content like The Report and A look At Wealth, luxury agents have all the tools they need to deliver that ‘wow’ factor to their potential clients. Best of all, just about everything Coldwell Banker Global Luxury puts out is customizable (read: ownable!) by our agents. Our goal is for the content we labor over to be seamlessly integrated into their marketing plans and proposals.

If all of that isn’t enough, our award-winning publication Homes & Estates is sure to ‘wow’ readers. Our program delivers an insider’s perspective on luxury real estate, design, and lifestyle. It is also home to a host of powerful proprietary marketing tools available only to Luxury Property Specialists, because we recognize that exceptional marketing is a key player in a luxury industry.


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