Annual Report Reveals Agent Sentiment & Ranks Their Priorities
Our agent priority survey findings paint a very clear picture of what makes Coldwell Banker the best in the industry and why agents continue to affiliate with the brand. The report’s findings reveal that agent priorities among the real estate brokerage community are now more important than ever.
One of the key highlights of the research was affirming just how satisfied Coldwell Banker affiliated agents are compared to agents from other brands. For the third time, Coldwell Banker Real Estate ranked #1 in agent satisfaction. Coldwell Banker agents surveyed said they were extremely or very likely to recommend their current company to another agent. Our network of more than 100,000 agents are heard, supported and well-equipped by the brand to adapt and prosper – making them happy, motivated, and successful.
Coldwell Banker affiliated agents are less likely to change affiliation in the next two years than any other company’s agents according to survey results.
- Agent Affinity is Growing: Agents affiliated with the Coldwell Banker brand are less likely to change affiliation in the next two years than any other company’s agents.
- Gold Star Opinion: Agents’ opinion of the Coldwell Banker brand is higher than any other real estate brand.
Brand reputation is key.
Real estate brands have more competition than ever to retain and attract their top talent. A notable brand reputation will prevail, as most agents agree that their company’s reputation is important to their business success. This sentiment is believed even more fervently among Coldwell Banker affiliated agents.
What matters most among agents open to affiliating with Coldwell Banker?
- Leading edge tech & tools: 98%
- A strong brand image: 97%
- Best equipped to navigate future of real estate: 97%
- Most knowledgeable agents: 96%
- Local expertise: 94%
- Recognized by buyers/sellers: 93%
Coldwell Banker brand tools and network support are unmatched, and affiliated agents surveyed have a lot to say about their experiences:
“People trust the Coldwell Banker brand, and I get referrals because I work there. They also have a lot of training and support for new or busy agents. There are so many apps available, such as Listing Concierge, MOXI and InTouch that help me stand out from other agents.”
“Its reputation is unmatched. Everyone recognizes the brand and correlates it to excellence and professionalism,” said one Coldwell Banker survey respondent. “I appreciate its reputation and Coldwell Banker has assisted me in my transactions and assisted me in gaining listings.”
“The company is very ethical, and the top people are great. They are very responsive to the agents’ needs, and the company enjoys a great reputation. My customers and clients realize Coldwell Banker’s reputation, so it makes it easy to do business.”
As a leader in the industry, it is important to understand what attracts agents and what keeps them satisfied with their affiliation so we can ensure we’re always delivering. To do so, we commissioned a survey of 1,405 residential real estate agents, half of which are Coldwell Banker-affiliated agents and the other half are from a national panel of agents.
Advance your career with Coldwell Banker, visit coldwellbanker.com/careers to get started. If you’re looking for a brand that supports you with the products, tools and services that work for agents, connect with a brand representative today. If you’re already in the Coldwell Banker family, learn more about the latest tech tools and offerings from the brand to give you the competitive edge by visiting Desk.