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See The Value in Today’s Real Estate Market

There is great value in today’s real estate market for several good reasons.  There’s good inventory to choose from, interest rates are at historically low levels, and lower prices in some markets have led to the best home affordability seen in Canada in many years.  But despite all this, some consumers are still just sitting on the fence, waiting to time the market.  This can prove to be a costly mistake.  Consumer need to be aware that their best opportunity may just be right here and now.    


A good way to evaluate opportunity is to stop thinking short-term numbers and start thinking long-term value.  In most of the markets across Canada, this is one of the best times ever to buy a home. Yet today, some members of the media are barraging the public with headlines about how much sales activity or house values have fallen since the previous period.  They rarely mention the fact that they are comparing today’s results against unprecedented record-breaking highs.  They focus on provocative headlines about short terms results that can instill fear in the home buying public. These same articles say very little about the long-term benefits of owning your own home, including freedom and pride of ownership, or building equity as you pay for shelter, rather than putting your investment in a landlord’s pocket.  They do not tell the story of how the vast majority of homeowners in Canada have enjoyed appreciation – sometimes record appreciation -- in the value of their home overall.  And in many cases, they’ve built equity even if they have only owned their home for just a few short years.  This is a message that consumers need to hear. 


Perhaps the simplest way to assess the value of buying your own home is by asking those people who have already done it.  Talk to family and friends who bought a home whether they still think it was a good decision.  Chances are they’ll confirm what savvy real estate investors already know – buying a home is a great investment.  What’s more, this is a great time to buy, so why not take advantage of the opportunity?


Your local Coldwell Banker® sales representative has been armed with an impressive array of tools and resources to help you do just that.  After a one-on-one conversation, we hope you’ll agree that no other real estate brand prepares you so well to take advantage of the opportunities in today’s market.  Why not call us soon and let’s talk real estate!


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