Prior to embarking upon a career in real estate in 1998, Bernice held various senior leadership positions in sales, instruction and operations with an insurance broker. Her roles in the insurance industry required personal interactions with the client base and, indeed, this remains her favorite part of the real estate business; engaging and listening to what her clients need and want. Concurrent with her professional role in the insurance industry, Bernice was investing in and renovating residential properties. As such, she gained a strong grasp of financial and market dynamics and how these factors influence real estate pricing and investment performance.
Entering the world of real estate sales and marketing then, was a natural transition for Bernice. Combined, Bernice's professional corporate experience and her personal investment in the real estate market resulted in a unique portfolio of skills in customer service, finance, sales, marketing, technology and sharp negotiating skills that few real estate professionals can match.
Over the years she has continued to build on her skills and knowledge. This dedicated hard work has resulted in her achievement of several specialty designations: Seller Realtor Specialist, Accredited Buyer Representative, Senior Real Estate Specialist and Certified Negotiation Specialist. Bernice lives and breathes Real Estate.
Bernice is a people-oriented realtor with an uncompromising sense of business ethics, personal integrity, and professionalism in everything she undertakes. Sales is an intensely personal business, and real estate sales in particular is one of the most personal. An enormous proportion of net worth is involved in the purchase or sale of one’s home. Bernice measures her success based upon the quality of the professional services she provides to her clients, not by building a huge team to increase her revenue production at the expense of individualized, responsive client service. While others in the industry are scaling up to increase market share, Bernice’s goal is the ongoing pursuit of excellence in one-on-one client-based services.
Bernice is intensely interested in people, and has built her business around the formation of meaningful relationships with her clients as they embark upon one of the most important financial transactions of their life. Being a trusted consultant is one of the most important dimensions of this relationship. Bernice understands the financial magnitude of the real estate transaction, the importance of balancing the needs of a family, and the significant impact relocation will have on everyone involved. She strives to make the real estate transaction a positive experience that leads to an exciting beginning. With over 80 percent of her business generated from client referrals, she truly strives to build long-term relationships.
Bernice’s clients tell her that she really listens, and that she sincerely cares about them and as a result, they often refer her to their family and friends. She sees this accomplishment as a reflection of her ability to understand people’s needs — they need a real estate agent that is exceptionally responsive, professional and singularly ethical. And this is exactly the service Bernice provides.